Who is dasani made by

A prescient British journalist had even warned readers that "some consumers may be put off by the water's lack of provenance. This, coupled with tests showing that Dasani water contained above the legal limit of bromide, which is a cancer-causing chemical, led to a recall of the product and the eventual withdrawal of the brand from stores in the United Kingdom. According to a Guardian report from the same year as the scandal, Coke lost 25 million pounds as a result of the demise of Dasani in the UK, although it noted that "the damage to the firm's reputation is 20 times that figure" via Business Insider.

Additionally, the brand will continue to lightweight its packaging to reduce the amount of virgin PET plastic sourced by the Coca-Cola system. While many of these technologies have been building over several years, the multi-faceted commitment went from ideation to execution in just under a year. We spoke with King, who assumed leadership of the DASANI business a year ago after stints on the Diet Coke, Coke Trademark and FUZE and Peace brand teams, to learn more about the platform and its potential to help build a circular economy where all bottles and cans are collected, recycled and reused.

This journey really started in with the PlantBottle rollout. Over the last decade, DASANI has become a water brand that stands for sustainability, therefore, is a natural candidate to continue to lead the way. Our consumers expect us to be out in front, which is both a great honor and a great responsibility.

Purity and enhanced minerals for taste are important table stakes for DASANI, of course, but our key differentiator is our commitment to sustainability through packaging design and innovation. What trends inspired this series of innovations? First, growing consumer expectations that companies and brands should help contribute to a better world. Third, they want beverages that support a healthy lifestyle. We translated these trends into our strategy, recognizing a great opportunity to double down on the equity built over the last decade.

We have an authentic story to tell, thanks to our history with PlantBottle. The coronavirus pandemic has underscored just how problematic water shutoffs can be, as utilities servicing nearly 40 percent of the U. This has consumer advocates worried. Beulah Walker, chief coordinator for the nonprofit group Hydrate Detroit, which assists residents without running water, pointed out the irony of the situation for residents who have lost their water service at home and may turn to bottled water—possibly Aquafina or Dasani made with city tap water—as an alternative.

Two decades ago, most bottled water in the U. In , spring water made up 67 percent of the bottled water market and the rest was purified water. By , those numbers had essentially flipped, industry data show, with purified water now dominating the market.

The International Bottled Water Association, an industry group, asserts that bottled water provides consumers with a value-added product. In , for example, following criticism, Pepsi agreed to state on Aquafina labels that the water was sourced from a municipal supply. Aquafina and Dasani continue to rack up dramatic sales for Pepsi and Coca-Cola, respectively.

By contrast, when a company wants to launch a spring water brand, they have to undergo a far more complicated and costly process. That includes finding a groundwater source and building the machinery to pump the water up and the infrastructure to transport it to a processing facility—as well as surmounting regulatory hurdles to get the water tested for safety and approved. Shutoffs have continued since then, but officials concluded in early March that a reprieve was needed to try to help residents during the coronavirus outbreak.

Ricky Reynolds is one of the beneficiaries. It should have been a happy occasion. Reynolds had been homeless, bouncing between family and friends, so it was a relief to get his own place—until he tried to get the water bill put in his name.

And the city refused to turn on his water unless he paid 10 percent of the bill, he says, a monumental demand for someone living on Social Security income. Reynolds was never able to pay the bill. In the months before the city finally restored his water service during the pandemic, Reynolds says, he had to fill up containers with water from family members, then haul them home. And he bought bottled water whenever he could—including, he says, Dasani, which may have been made around the corner at the Coca-Cola plant.

These companies are not a priority target for service interruption due to their payment history and ability to pay. For bottlers, a single municipal source can generate significant revenue, according to records CR obtained. Pepsi has at least 12 bottling facilities that make Aquafina in the U. Coca-Cola has more than 30 that make Dasani.

That number counts not just Aquafina but also all Pepsi beverages made at the plant, including soda and bottled tea. Coca-Cola has a seemingly good deal in Detroit, too. That same year, Coca-Cola received A spokesperson for Coca-Cola told CR that it financially supports Detroit and other cities in which it operates by paying commercial rates for the water it uses.

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