Where is amstel made

Among the greatest and most well known of those Dutch beers is none other than Amstel Light. The slightly bitter pale lager is celebrated across the globe, even if some of its limelight is admittedly stolen by Heineken. The brand was founded in by Charles de Pesters and Johannes van Marwijk Kooy, best buddies and brothers-in-law. The friends wanted to bring Bavarian-style beer to Amsterdam because they believed that a heavier pilsner would be more popular among the Dutch than thinner top-fermented beers.

They were right. Other companies however during the war started to use other grain such as rice and corn to create their beer, Amstel however did not for they wished to keep true to their roots Towards WW2 with the rise of Anti-alcohol movements Amstel had to stay together because of the movements shutting down other beer companies.

These actions through WW1 and WW2 caused the shortage of Amstel materials going towards the great depression and losing half of their audience because of the popularity and easy creation of wine and spirits Heineken-Collection-Foundation n. With the world wars ending, Amstel brewery was going strong with shortly after merging with their competitor Heineken around Amstel as a company has it limitation as to where it can be bought, as mentioned before you can only get Amstel light in Canada but turns out America is the same, this could be because Heineken is the bigger name of the two so Amstel gets fluffed out and Heineken get more of the product line.

Vietnam and India and all Europe can get the normal as well as other types of Amstel beer. Their name was acquired from Amsterdam river in the Netherlands which flows from Nieuwveen to Amsterdam where it meets the IJ bay, their company got their water supply when they first were starting out from this Amsterdam river, so they wanted to name their brand it which came, Amstel.

Amstel shortly after WW2 used a lot of advertisement through poster, billboards and television with their partner Heineken brewery they mainly had their advertisements meant for the attraction of their European and Netherlands buyers like the example on the right and overall tried to attract the all of their audiences with their known for gold color, in all if not most of their advertisement have the gold or yellow color in them, which is a notion to there simple golden trim that they have always have surrounding their name on the beer Amstel.

Amstel going into the new age has had less spotlight because it is now a side brand of Heineken Beer, it is no longer a merge of brands rather Heineken now fully owns Amstel beer. Amstel still had the same problems mentioned previously with not having enough sales to serve normal Amstel beer in North America which was amplified with the new age because now the sales are even less. This is because people are very focused on breweries that are local and have a little carbon footprint which Amstel and Heineken had neither, because most of Heinekens market before the new age were worldwide sales.

In the Amstel brewery was founded on the banks of the Amstel river. Founders and brothers-in-law Charles de Pesters and Johannes van Marwijk were convinced that their heavier Pilsener with great taste, clarity and consistent quality would surpass thinner, top-fermented beers in popularity.

And they were right; today Amstel has gained tremendous popularity and is celebrated across the globe. The split represents the river that flows through the city of Amsterdam. Amstel was born in Amsterdam. Amstel was first to export Dutch beer in the can.

Heineken bought Amstel in Four years later, the original Amstel Brewery in Amsterdam shut down. Production was moved to Zoeterwoude where the main Heineken plant is.

The original brewery was torn down, but the administration building was saved. It has since become apart of the Hogeschool van Amsterdam, the largest hogeschool in Amsterdam.